Context:
Infographic created for a cardboard manufacturer to explain the cycle of the company recycled paper. The campaign was created to launch a partnership with a recycling certifier (Pólen).
Solution:
We seek to align the illustration look and feel with the brand personality: humanized and dynamic. To reinforce a fluid movement between the elements, we also added a tape present in the company logo.
My role: Illustrator
Client: Papirus Agencies: Regentes and K Brandcare
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/3453a534-013a-498b-adb3-0c4799c9f675_rw_1200.png?h=16ec7e3c9f4a070cf25127420eedaa85)
Outlined version
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/058a6d33-0d7c-48b7-8d6e-9d7d9adbe859_rw_1200.png?h=dc5ebfce7d252f28c20c9ead1a7239d3)
Solid version
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/7afe8c09-3db0-454c-9ef4-1c7ee61439af_rw_1920.png?h=c4e82ef27e301cba16e894e976fbd462)