Context:
Papirus, a leading cardboard manufacturer, launched a campaign to introduce its partnership with the recycling certifier Pólen. The goal was to visually explain the cycle of the company’s recycled paper in a way that resonates with the brand’s values and audience.
Papirus, a leading cardboard manufacturer, launched a campaign to introduce its partnership with the recycling certifier Pólen. The goal was to visually explain the cycle of the company’s recycled paper in a way that resonates with the brand’s values and audience.
Challenge:
To create an infographic that clearly communicates the recycled paper cycle while aligning with Papirus’s brand personality—humanized and dynamic.
To create an infographic that clearly communicates the recycled paper cycle while aligning with Papirus’s brand personality—humanized and dynamic.
Graphic Solution:
Developed a fluid, engaging illustration style that reflects movement and connectivity, echoing the company’s commitment to sustainability.
Incorporated a tape element from the Papirus logo to reinforce the sense of continuous flow and brand identity.
Ensured the design is approachable and dynamic, making the recycling process easy to understand for diverse audiences.
My Role:
Illustrator responsible for the concept, design, and execution of the infographic, working in collaboration with agencies Regentes and K Brandcare to ensure brand consistency and effective communication.
Illustrator responsible for the concept, design, and execution of the infographic, working in collaboration with agencies Regentes and K Brandcare to ensure brand consistency and effective communication.
References research
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