Context:
Eixo is an artistic residency startup based in Mosteiró, a small town near Porto, in Portugal. Its principle is to act as a cultural center besides Porto and Lisbon, promoting residences and activities with the community with restricted access to major cultural events. The project, led by Isabel Costa, was included in Start-Up Voucher Portugal 2020 program and was selected in TEH Startup Support Programme.Challenge:
Create an identity that would appeal to contemporary artists worldwide and the local community.
Graphic Solution:
Starting with a brand sprint, we define a brand personality, and after some studies, the mushroom colony emerged as an unusual element that refers to creativity and collective construction. It is at the same time a modern and rustic element. We choose warm colors to give a cozy atmosphere to the place that is supposed to host artists and the local community.![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/968b0993-3f43-4eaa-97b1-4e37f34f81fd_rw_1920.jpg?h=5c6331a70c89c6bcf7e5aa8fe36d757c)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/cf4d7d2d-9650-4ad3-ad2a-006a3589dbe3_rw_1920.png?h=25df6afa58bbfb313c805341395ab211)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/c3bdbf23-759e-499c-a8b7-74674257a97b_rw_1920.png?h=923fe5ae22844b774abd119d8ba5f786)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/f3a8143f-7ea0-44b3-a793-386c6496a28c_rw_1920.png?h=3c1121fb41f7a4a51eab7cb084c99a27)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/4f7dd3d9-518b-421a-b8e7-547e7df40777_rw_1920.png?h=12de09ea5128eb8559004bd443d225ef)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/70e92ca6-bcf6-4f03-b77a-aa60f26eb93c_rw_1920.jpg?h=6bc7fb2218f9e529969e974b6f17eee2)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/74e061fb-3366-4982-a312-0e02ebec924c_rw_1920.jpg?h=aad4d641f62e7c11030d2e6463181c23)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/862c88ab-4323-462b-984a-e63f44cef100_rw_1920.png?h=defadd8b05820834a7d40c40c0958dc4)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/7a2cafd1-5104-43e3-b517-cad6623ef5cd_rw_1920.jpg?h=17cb225acf222c4316ad87319e50d13a)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/20ea172b-79d0-4343-afab-b0d8303bfc5e_rw_1920.png?h=258ef898c29d96bdb48d7e12c8bcf509)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/f88c7f8b-3f0c-444f-84d5-e97b219da67a_rw_1920.jpg?h=b1856765d32692a9b1ac837c13b562bf)
![](https://cdn.myportfolio.com/1cdbe98f-eb92-4a79-a604-2a5a4f56969a/c9bbb33f-6736-4b95-807f-1bec708cc7e1_rw_3840.jpg?h=b76b93dcf7f59707d0647b16c5fe0e89)
Illustration made for the website