Context:
Eixo is an artistic residency startup based in Mosteiró, a small town near Porto, in Portugal. Its principle is to act as a cultural center besides Porto and Lisbon, promoting residences and activities with the community with restricted access to major cultural events. The project, led by Isabel Costa, was included in Start-Up Voucher Portugal 2020 program and was selected in TEH Startup Support Programme.Challenge:
Create an identity that would appeal to contemporary artists worldwide and the local community.
My Role:
Solo graphic designer.
Graphic Solution:
Starting with a brand sprint, we define a brand personality. After some studies, the mushroom colony emerged as an unusual element that refers to creativity and collective construction. It is simultaneously modern and rustic. We chose warm colors to give a cozy atmosphere to the place that is supposed to host artists and the local community.
Illustration made for the website
