Context:
Eixo is an artistic residency startup located in Mosteiró, a small town near Porto, Portugal. Its mission is to serve as a cultural center outside the major hubs of Porto and Lisbon, promoting artist residencies and community activities in areas with limited access to large cultural events. Led by Isabel Costa, Eixo was included in the Start-Up Voucher Portugal 2020 program and selected for the TEH Startup Support Programme.
Eixo is an artistic residency startup located in Mosteiró, a small town near Porto, Portugal. Its mission is to serve as a cultural center outside the major hubs of Porto and Lisbon, promoting artist residencies and community activities in areas with limited access to large cultural events. Led by Isabel Costa, Eixo was included in the Start-Up Voucher Portugal 2020 program and selected for the TEH Startup Support Programme.
Challenge:
To create a brand identity that appeals both to contemporary artists worldwide and to the local community, reflecting the residency’s dual role as a creative hub and a welcoming cultural space.
To create a brand identity that appeals both to contemporary artists worldwide and to the local community, reflecting the residency’s dual role as a creative hub and a welcoming cultural space.
Graphic Solution:
Beginning with a brand sprint to define the brand personality, the concept of a mushroom colony emerged as a unique and meaningful symbol. This element represents creativity, collective growth, and interconnectedness—key values for the residency. The design balances modernity with rustic charm, using warm colors to convey a cozy, inviting atmosphere for both artists and the local community.
Beginning with a brand sprint to define the brand personality, the concept of a mushroom colony emerged as a unique and meaningful symbol. This element represents creativity, collective growth, and interconnectedness—key values for the residency. The design balances modernity with rustic charm, using warm colors to convey a cozy, inviting atmosphere for both artists and the local community.
My Role:
Solo Graphic Designer responsible for the entire brand identity development, from concept to visual execution, ensuring the brand resonates with its diverse audience and embodies its mission.
Solo Graphic Designer responsible for the entire brand identity development, from concept to visual execution, ensuring the brand resonates with its diverse audience and embodies its mission.
Illustration made for the website
