Context:
Studio Gagliano is a yoga studio located in the garden of the Boeira Garden Hotel (Curio Collection by Hilton) in Vila Nova de Gaia, Portugal. Owned by Anna Gagliano, a highly trained yoga instructor with experience in India and England, the studio offers exclusive, high-quality yoga services.
Studio Gagliano is a yoga studio located in the garden of the Boeira Garden Hotel (Curio Collection by Hilton) in Vila Nova de Gaia, Portugal. Owned by Anna Gagliano, a highly trained yoga instructor with experience in India and England, the studio offers exclusive, high-quality yoga services.
Challenge:
To create a brand identity that communicates the studio’s exclusivity, high quality, and aligns with its slogan: "Yoga to restore, renew and rejuvenate."
To create a brand identity that communicates the studio’s exclusivity, high quality, and aligns with its slogan: "Yoga to restore, renew and rejuvenate."
Graphic Solution:
The visual identity centers on the ginkgo biloba leaf, a symbol rich in meaning. Known as a living fossil existing for over 200 million years, the ginkgo represents peace, longevity, and resilience—having survived the atomic bombings in Japan. Its leaves are also associated with health benefits, fighting free radicals. The leaf’s shape subtly evokes a person with open arms, conveying positivity, openness, and renewal, perfectly reflecting the studio’s philosophy.
The visual identity centers on the ginkgo biloba leaf, a symbol rich in meaning. Known as a living fossil existing for over 200 million years, the ginkgo represents peace, longevity, and resilience—having survived the atomic bombings in Japan. Its leaves are also associated with health benefits, fighting free radicals. The leaf’s shape subtly evokes a person with open arms, conveying positivity, openness, and renewal, perfectly reflecting the studio’s philosophy.
This symbol, combined with a refined and calm color palette, communicates both exclusivity and the restorative nature of the yoga practice offered by Studio Gagliano.
My Role:
Solo Brand Designer responsible for the visual elements, and overall graphic direction, ensuring the brand’s values and message are clearly and elegantly expressed.
Solo Brand Designer responsible for the visual elements, and overall graphic direction, ensuring the brand’s values and message are clearly and elegantly expressed.
Social media and post templates
Promotional Flyers
Webdesign
