A brand must be aligned with the business. Therefore, I start every id project with a workshop, in which we look at the business. It helps to define a brand personality and lead to logo that reinforce its differential.
Anna Gagliano's yoga studio logo is gingko biloba leaf. The tree, considered a living fossil, has existed for more than 200 million years, and is also a symbol of peace and longevity, having survived the atomic explosions in Japan. Its leaves have been frequently used to combat free radicals and as an aid to brain oxygenation, being beneficial to health and, therefore, it is associated with the studio positioning ‘Yoga to restore, renew and rejuvenate’.
The studio is based in Boeira Garden Hotel (Curio Collection by Hilton), a five stars hotel in Vila Nova de Gaia, in Portugal. Anna is a experienced professional with qualification in India and large experience teaching yoga in England. So, the typography and the colors palette reinforces her individual and exclusive service. The shape of the leaf also refers to a person with opened arms, communicating positivity.