Context
Studio Gagliano is a yoga studio based in the garden of the Boeira Garden Hotel (from Curio Collection by Hilton) in Vila Nova de Gaia (Portugal). The owner, Anna Gagliano, a professional with training in India and extensive experience in teaching yoga in England, offers highly qualified and exclusive service.
Challenge
Communicate exclusivity and high quality, associating the brand with the slogan
"Yoga to restore, renew and rejuvenate."
"Yoga to restore, renew and rejuvenate."
Graphic Solution
The ginkgo biloba leaf. The tree, considered a living fossil, has existed for over 200 million years, is also a symbol of peace and longevity, having survived the atomic explosions in Japan. Its leaves are used to fight free radicals, which are beneficial to health. The shape of the leaf also refers to a person with open arms, communicating positivity.