Context:
This report was developed in partnership between the BMW Foundation’s RESPOND initiative and MIT Solve, based on insights gathered from five expert-led workshops worldwide. Its purpose is to uncover industry trends and highlight the work of responsible leaders advancing human mobility and development across diverse geographies.
This report was developed in partnership between the BMW Foundation’s RESPOND initiative and MIT Solve, based on insights gathered from five expert-led workshops worldwide. Its purpose is to uncover industry trends and highlight the work of responsible leaders advancing human mobility and development across diverse geographies.
Challenge:
To create a compelling, visually engaging report that embodies the concept of mobility while adhering to the RESPOND identity guidelines. The design needed to reflect movement and decentralization, communicating complex data and insights clearly and boldly.
To create a compelling, visually engaging report that embodies the concept of mobility while adhering to the RESPOND identity guidelines. The design needed to reflect movement and decentralization, communicating complex data and insights clearly and boldly.
Graphic Solution:
I designed a bold visual concept centered on expanding drops, symbolizing movement and decentralization. This graphic approach reinforced the themes of mobility and connectivity throughout the report. The report was complemented by a global trends map and detailed regional reports distributed to workshop participants, enhancing accessibility and impact.
I designed a bold visual concept centered on expanding drops, symbolizing movement and decentralization. This graphic approach reinforced the themes of mobility and connectivity throughout the report. The report was complemented by a global trends map and detailed regional reports distributed to workshop participants, enhancing accessibility and impact.
My Role:
Graphic Designer responsible for the visual identity and layout of the report, collaborating closely with the BMW Foundation RESPOND team and MIT Solve partners to ensure alignment with their strategic goals and brand.
Graphic Designer responsible for the visual identity and layout of the report, collaborating closely with the BMW Foundation RESPOND team and MIT Solve partners to ensure alignment with their strategic goals and brand.
BMW Foundation Report Team
Heba Aguib, Chief Executive RESPOND & Executive BMW Foundation Herbert Quandt
Bennet Barth, Program Director RESPOND
Esben Ehrenriech, Head of Communications RESPOND
Verena Finkenzeller, Program Manager RESPOND
Thomas Roehrl, Engagement Lead RESPOND
MIT Solve
Gabriella Bianchi, Coordinator, Strategic & Partner Programs
Carlos Centeno, Lead, Economic Prosperity Community
Alexander Dale, Lead, Sustainability & US Communities
Mike Lenihan, Consultant, Strategic & Partner Programs
Sara Monteabaro, Director, Strategic & Partner Programs
The report was accompanied by a map with global trends and key insights from the workshops.
There were also more detailed regional reports sent to the participants.
