Context:
The BMW Foundation’s first impact report in a decade showcases how its investment portfolio contributes to addressing some of the world’s most pressing challenges. The report presents the history of the Foundation’s investments, their current status, and future projections, emphasizing the journey of responsible impact investing.

Challenge:
To create a visual editorial design that conveys the concept of a journey and aligns seamlessly with the BMW Foundation’s corporate identity, making complex information engaging and accessible.

Graphic Solution:
I developed a dynamic visual concept centered on moving circles containing images related to the Foundation’s impact investments. This design metaphorically represents the ongoing journey and ripple effect of the Foundation’s work, while maintaining a clean and coherent aesthetic consistent with the brand.

My Role:
Editorial Designer collaborating with the BMW Foundation Herbert Quandt Report team, including Esben Ehrenreich, Gordian Wüst, Johannes P. Weber, and Vincent Gstettenbauer, to deliver a visually compelling and informative report.
Access the full report here.

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