Context:
Cuco Produções is a cultural production company based in Porto Alegre, Brazil. The company’s name and identity are inspired by the cuckoo bird, known for its distinctive singing and association with the awakening of the clock, symbolizing vitality and communication.
Cuco Produções is a cultural production company based in Porto Alegre, Brazil. The company’s name and identity are inspired by the cuckoo bird, known for its distinctive singing and association with the awakening of the clock, symbolizing vitality and communication.
Challenge:
To create a vibrant and memorable logo that reflects the company’s energetic and communicative spirit while maintaining clarity and readability.
To create a vibrant and memorable logo that reflects the company’s energetic and communicative spirit while maintaining clarity and readability.
Graphic Solution:
The logo draws inspiration from the cuckoo bird, embodying vitality and the idea of awakening.
The high-contrast color palette of black and yellow makes the logo stand out with vibrancy and energy.
My Role:
Solo Brand Designer responsible for the creation of the logo and overall visual identity, ensuring the brand effectively communicates Cuco Produções’ core values and personality.
Solo Brand Designer responsible for the creation of the logo and overall visual identity, ensuring the brand effectively communicates Cuco Produções’ core values and personality.
Logo
Stickers
