Context:
The American series My Life is a Murder was launched on FOX Crime and needed to be promoted in Portugal.
Challenge:
Create key art for the campaign with the available assets, following the FOX Crime guidelines. The challenge here was the deadline. It had to be created and approved by the creative director in one afternoon.
Art Director
Graphic Solution:
To create a composition with the New York skyline (the city where the series is filmed) from an image stock with the photographs taken for the launch campaign.
